Kids of all ages can embark on a Dr. Seuss-inspired journey during a special event

Come take a walk through the colorful, captivating world of Dr. Seuss’ The Lorax at select Simon malls throughout the country this weekend on Saturday, August 4, 2012.

In celebration of the August 7 Blu-ray™ and DVD release of DR. SEUSS’ THE LORAX, Simon Kidgits Club® invites kids for a celebration of non-stop family-focused festivities. Families are encouraged to get creative and enjoy an imaginative adventure by participating in the following Seussian-inspired activities, all taking place in a familiar Simon mall setting:
  • Create and take home intriguing Truffula Trees, just like those featured in the movie, and a Lorax mustache to commemorate the charming creature.
  • Interact with vibrant costumed characters from The Lorax during an entertaining meet-and-greet session
  • Visit a viewing area to watch The Lorax movie trailer, learn how to draw the Lorax through a bonus feature on the Blu-ray™/DVD, and hear about how the Lorax speaks for the trees.
  • Pose for a fascinating photo next to Lorax-themed standees, capturing the fun of the unique event
Kids will also have the chance to participate in interactive offerings which are focused on preserving the environment and celebrating The Lorax’s meaningful plot. Young attendees can join the Pitch-In Recycle Game to learn about the benefits of recycling and get involved in the Seed of Hope activity to craft a Lorax planter. Before departing the event, all childrenwill pledge to care for the environment and take home a certificate to honor their positive promise. 
The following Simon malls will be hosting this event:
  • Shops @ Mission Viejo (Upper Level, Next to Play Area) -555 Shops @ Mission Viejo, Mission Viejo, CA  92691; 10am – 12pm
  • Westminster Mall (Lower Level, Macy’s Court)- 1025 Westminster Mall, Westminster, CA 92683; 12pm – 2pm
  • Grapevine Mills (Entry 2) – 3000 Grapevine Mills Parkway, Grapevine,        TX 76051; 1pm – 4pm
  • North East Mall (Center Court) – 1101 Melbourne St. #1000   Hurst, TX 76053; 1pm – 3pm 
  • St. Charles Towne Center (Sears Court) – 11110 Mall Circle, Waldorf, MD 20603; 12pm – 2pm
  •  SouthPark Mall   (Center Court) – 4400 Sharon Road, Charlotte, NC 28211;  12pm –2pm

DR. SEUSS’ THE LORAX will be available on Blu-ray and DVD on 8/7/12.  Check out the trailer at


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