About Mini Social
We were two friends (and new moms) with an entrepreneurial spirit who realized there was a hole in the market. We had searched for stylish, high-quality clothing and accessories for our kids at discount prices— but found that concept did not exist online. With our combined backgrounds in fashion and e-commerce, we took a huge leap of faith, quit our jobs, cleaned out our savings accounts and started the mini social in September of 2008. Immediately after, the stock market plunged, the housing market collapsed and we were WORRIED. We realized quickly that no matter how bad the economy may be, parents still want quality items for their children— so it was a actually a perfect time to sell designer items at a 50% or more discount!